Virgil Abloh and Heron Preston Insist Supreme Can Still Be ‘Cool’ As a Billion-Dollar Brand

On Thursday afternoon in New York, at Vogue’s inaugural “Forces of Fashion” conference at Milk Studios, two of street culture’s most influential figures, Virgil Abloh and Heron Preston, took the stage with editor Chioma Nnadi to tackle the nebulous topic of “cool.” Both Abloh — the mastermind …

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Virgil Abloh and Heron Preston Insist Supreme Can Still Be ‘Cool’ As a Billion-Dollar Brand posted first on http://fashionista.com

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