New Ralph Lauren CEO Feels the Brand Is Well-Positioned to Attract Millennials

Like many fashion and retail companies, Ralph Lauren has been in the midst of a turnaround for some time now. Last year, then-CEO Stefan Larsson (who replaced Ralph Lauren himself in the role) initiated the “Way-Forward Plan” to bring the company into the future in the wake of dwindling sales. …

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New Ralph Lauren CEO Feels the Brand Is Well-Positioned to Attract Millennials posted first on http://fashionista.com

via Blogger http://chucky485.blogspot.com/2017/08/new-ralph-lauren-ceo-feels-brand-is.html

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