The Cult of Cult Gaia: How the Woman Behind 2017’s ‘It’ Bag Plans to Repeat Its Success

If you’re a human with an Instagram account, there’s a decent chance you’ve seen a Cult Gaia “Ark” bag. In the past year, it’s become an influencer staple — instantly recognizable for its half-moon shape, graphic design and rigid structure. It’s at once minimalist and statement-making and thus …

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The Cult of Cult Gaia: How the Woman Behind 2017’s ‘It’ Bag Plans to Repeat Its Success posted first on http://fashionista.com

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