Estée Lauder’s Latest Investment Is in Science-Based, Internet-Beloved Beauty Brand Deciem

When Estée Lauder announced earlier this week that it would be discontinuing its millennial-targeted, Kendall Jenner-fronted beauty brand Estée Edit, the company said that it hadn’t given up on reaching millennials, just that the creation of a new brand to do so hadn’t been necessary. Rather, it’s …

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Estée Lauder’s Latest Investment Is in Science-Based, Internet-Beloved Beauty Brand Deciem posted first on http://fashionista.com

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