What Is Behind Perfume’s Recent Obsession With Chemistry?

Perfume, like much of the rest of the beauty landscape, is changing. Companies are moving toward smarter marketing and packaging in order to meet the demand for authenticity and more transparent products. They’re also moving away from a model that depends heavily on celebrity-endorsed or -inspired …

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What Is Behind Perfume’s Recent Obsession With Chemistry? posted first on http://fashionista.com

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