Mulberry Is Ceasing Its Runway Show, Going Direct to Consumer

The latest chapter in Mulberry’s floundering financial performance — four years after the British heritage brand’s disastrous effort to take the brand further upmarket — is a big one: On Friday, Mulberry announced that it will be ceasing its London Fashion Week runway show and will instead be …

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Mulberry Is Ceasing Its Runway Show, Going Direct to Consumer posted first on http://fashionista.com

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