American Shoppers Are Really, Really Looking for Brand Honesty Right Now

A recent report from global trend-forecasting agency WGSN shows that American shoppers are most likely to support brands they perceive as both honest and affordable.According to the report from WGSN’s brand performance tracking tool Barometer, the brands from which consumers most consider …

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American Shoppers Are Really, Really Looking for Brand Honesty Right Now posted first on http://fashionista.com

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