Why Are Beauty Brands So Obsessed With Microinfluencers Right Now?

A decade ago, if you brought up the subject of “influencers” to someone in beauty marketing, they’d have probably have responded with a blank stare at best. Of course beauty bloggers and vloggers existed then — and some of them even had massive followings — but nobody yet was really leveraging …

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Why Are Beauty Brands So Obsessed With Microinfluencers Right Now? posted first on http://fashionista.com

via Blogger http://chucky485.blogspot.com/2017/04/why-are-beauty-brands-so-obsessed-with.html

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