How Fashion Brands Create Instagrammable Moments at Coachella

Coachella’s natural desert setting — replete with hills, palm trees, cacti, sunsets and a ferris wheel — is Instabait in and of itself. But as brands — particularly big ones in the fashion realm — work to capitalize on the annual music festival, it’s become increasingly important for them to create …

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How Fashion Brands Create Instagrammable Moments at Coachella posted first on http://fashionista.com

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