Paul Smith’s Pink Wall is an LA Instagram Phenomenon — But Is it Paying Off for Paul Smith?

On a recent, typically sunny weekend afternoon in Los Angeles, I spent about an hour and a half in the small parking lot in front of Paul Smith’s LA flagship on Melrose Avenue, a popular shopping street. By the end, I’d gotten a subtle tan and a better idea of how big a phenomenon the storefront’s …

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Paul Smith’s Pink Wall is an LA Instagram Phenomenon — But Is it Paying Off for Paul Smith? posted first on http://fashionista.com

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